Search Results for 'superficial'


Air Force Jet Crashes Near Hondo

February 22nd, 2007 by Glenda

T-38An air force pilot suffered only superficial injuries after ejecting from his T-38 jet shortly before it crashed about 45 miles west of San Antonio on Thursday.

http://www.heralddemocrat.com/articles/2007/02/25/texas_news/state06.txt

 

 

Posted in Uncategorized |

Web Content Creches Crunched

The Wall Street Journal is at it again. Earlier in the week Jason Fry speculated on the fate of blogging. Today Lee Gomes delves into the mysterious world of Internet entrepreneurs and their obsession with SEO (search-engine optimization), or spamming, as some prefer to call it.

The central point of the article is that “original content” in many websites is really junk copy churned out by sweatshop writers who are paid peanuts to produce highly-targeted pieces. The purpose is to bait Google with hooks laden with keywords. The resulting traffic then dutifully clicks on the contextual ads making money for the owner. Repeat this process hundreds of times and you have a lucrative business which largely runs itself.

These “content creches”, as I’ve called them, exist all over the Internet. They’re not new. Back in the 1990s “entrepreneurs” used static websites to accomplish the same thing. Now blog platforms are used because of the ease with which they can be updated.

In the interests of scientific inquiry, Lee gets out of his executive chair at WSJ and trundles over to backstreet Webtown looking for “writing” work.

Well, if you haven’t done this yourself, you’ll enjoy this article. If you’ve ever tried “bidding on projects” at one of the online word brokers, you may not want to be reminded of the process.

Yours truly has stepped out on this trail in the past. One job offered $250 a month to write six financial posts a week. No guidance was given or sources recommended. Churned copy was fine, so long as the piece banged on about mortgages, factoring, credit cards etc. As a full-time professional writer I found it impossible to do this, so pulled out before I even started.

So, how did Lee fare?

I managed to get underbid on numerous jobs before snaring one from a Web entrepreneur I would come to know as “Whirlywinds.” I would have to write 50 articles, each 500 words long. Topics to be assigned. Pay: $100. For everything.

My first assignment came a few days later. “The topic would be ‘colloidal silver,’ ” Whirlywinds informed me. But then he added a caveat: “Please EXCLUDE any negative comments, as I sell this product online.”

Colloidal silver is one of those bits of medical quackery that thrive on the unregulated Web. I told Whirlywinds I’d rather pass.

That captures the essence of the trade perfectly. It’s the mass production end of the process: more Henry Ford than Mr Rolls and Mr Royce.

Content creches, like anything else, can be good or bad or indeterminate. At the high-end of the business there are some excellent information publications. I have around 15 myself. One of my most popular is Royal Anecdotes which chases news about Royalty from a slightly cheeky angle. So successful is it that it’s spawned Aristocracy Anecdotes – Amusing Tales of Toffs Past and Present.

The key feature of the better content creches is that the writer enjoys the process, deals honestly with readers, and provides value for the clicks which pay the bills. It helps if the writer owns the permalinks too.

Back to Lee: “My job, it became clear, was to make enough small changes to the text for Whirlywinds to be able to pass it off to search engines as his own. Which is, in fact, what most of the ‘original content’ on these sites turns out to be: cut-and-paste jobs with superficial modifications. At $2 an article, tops, that’s all anyone can afford to provide — even in India and Eastern Europe, where most of this work gets done. My conscientiousness with the first piece was, in retrospect, comical.”

But then he zeroes-in on the main “culprits”: “My beef, actually, is with the search engines and the economics of the modern Web. Google, for example, says its mission is ‘to organize the world’s information and make it universally accessible and useful.’ The way that’s written, one thinks perhaps of a satellite orbiting high above the earth, capturing all its information but interfering with nothing.”

Content creches are an occult compact between Google (mostly) and the “entrepreneurs” who deliver the content and clicks which enrich both sides in the equation.

It can be done well, though. And that’s the task of real writers like Lee Gomes and others. Content creches shouldn’t just be written off as downmarket rags swindling the world of its money. The Wall Street Journal is, after all, a content creche in print, put together for its advertisers to drape their wares around the information.

Where’s the difference? The WSJ makes good copy, that’s all.

Sinful Xocolatl

4 Mar 07 17:26:50 PM - 399 Views |  comments rss: 

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Ellena comments: on 13 Mar 07 14:28:00 PM

Heyyyyy You (Supriya)

My My You are sure on roll readng my articles … Its really inspiring let me start workin on my next one …..try Some Choco recipes really easy and you will loveee it.

I Cant Thank you enough
Cheers

supriyad comments: on 13 Mar 07 14:20:00 PM

A must read for a choco lover for me! Loved it.. *yummy*

Ellena comments: on 7 Mar 07 14:10:00 PM

Thanks maria
I am glad you liked it

cheers

maria_m comments: on 7 Mar 07 12:45:00 PM

Hey Natasha
 
That’s a delicious blog. Loved it.
 
Maria M

supriyad comments: on 5 Mar 07 23:25:00 PM

Excerpt taken directly from an event created by my friend Amit on Orkut:
 
Quote:
 
Hi!

I am writing on behalf of Blank Noise

On March 8 last year (Women’s Day), we had a blog-a-thon of stories of street sexual harassment. The blog-a-thon was picked up by bloggers across India, and all over the world. We shared stories we had never shared before, stories we thought we had long forgotten, stories that we had often wanted to bury. We read each other, we linked to each other and we linked back to the Blank Noise Project blog. We were touched by each other’s stories, and drew strength and sustenance from the the long, cross-cultural chain of shared experiences.

This year for Women’s Day we’re asking you to share experiences of times when you were an ACTION HERO and fought back against harassment.
Blog about your experience, and let us know so we can link to you on our blog.

When did you flip a situation so you could resist, when did you give back as hard as you got? How did you choose to confront the situation?

When did you become an Action Hero?

We hope that this response helps us understand the different strategies women (across age groups, cultures, and countries) have instinctively created to deal with street sexual harassment.

(If you’re a male blogger, ask your female friends and relatives about their experiences.)

Here’s how to participate:

1. blog your story (as soon as possible, and definitely before March 8!)

2. email the link to your blog post to blurtblanknoise@gmail.com with
a subject titled “Action Heroes Online”

3. we will link to you right away!

And don’t forget your non-blogging friends and family members — we’d
love to hear stories from your mothers, aunties and grandmothers!

Non bloggers are also invited to participate- email us your story. We will upload your email at www.blanknoiseactionheroes.blogspot.com

Questions? Email us at blurtblanknoise@gmail.com.

Looking forward to hearing from you,

AmitKen
Blank Noise Team
http://www.blanknoiseproject.blogspot.com


BLANK NOISE PROJECT

 
Unqoute

Ellena comments: on 5 Mar 07 02:30:00 AM

Hey Julia.

Thanks A Bunch
So True I loveee chocolate in any form too …..I am sure You Will Love The recipes

Enjoy And Cheers With hot Chocolate

Julia Dutta comments: on 5 Mar 07 02:13:00 AM

Ellena,

What a wonderful post!! I love chocolates in any form and colour and I must say there is nothing as good as Chocolate to lift up your spirits! Which ever way you want to look at it - mood elevator or chocolates as a prasada - take me high! Thanks for the recipe. A must try I suppose?
Julia

superficial comments: on 4 Mar 07 17:31:00 PM

in xchange for one of those chocolate rum balls? (and a bottle of rum? )

Impressive information….

News particles, February 10, 2007

More news from the past week:

  • Kymco Canada is teaming up with Motoress to attract more Canadian women to scootering. Both parties seem to think the way to attract women to scootering is to glam it up, which is their prerogative, but that tack seems a little superficial and patronizing to me.
  • A few stories covering Italy’s soccer ban cited the famous May, 2001 incident where Atalanta supporters snuck a Lambretta into the San Siro and dropped it off the balcony onto AC Milan fans. Yeah, that’s not very good security.
  • Scooter backlash and vandalism is out of control at the University of Florida, scooterists blame the lack of scooter-specific parking.
  • Speaking of Florida and smashed scooters, even Jim Carrey and Jenny McCarthy aren’t safe, their bike was smashed up while they ate (and copiously made out) in a Miami restaurant.

The Chicago Cycle World International Motorcycle Show is this weekend, stories and photos coming soon.

Adultry and Myth - 2

Feb 27 2007 5:32AM - 181 Views |  comments rss: 

superficial comments: on Mar 1 2007 2:12PM

dude.. here’s a reality on penguin prostitures
http://superficial.sulekha.com/blog/post/2006/12/penguin-prostitutes.htm

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Getting Serious About Syria

Barry Rubin, GLORIA

“We must once again restore the Israeli army’s deterrence, because there is no other way,†explains Defense Minister Ehud Barak. Quite right. The place to start is Syria.

Israel’s strategic policy toward Syria should be based on two simple, basic principles:

  1. 1. Israel should make the Syrians believe it wants to see the current regime there overthrown even if it has no intention of making this happen or even really wants that outcome.

    2. Israel should make clear that if there is a future Hizballah attack leading to a war like last summer’s that Syria, not Lebanon, will be the main target of retaliation.

Let’s review the issues and then discuss why this is the best policy. It is true that Israel does not seek the overthrow of President Bashar al-Assad’s Baathist dictatorship dominated by the Alawite minority. The reason is that the likely replacement would be an Islamist regime from the Sunni Arab majority. An alternative could be simply another Baathist regime under a different leader but the risks of regime change are certainly real.

Strategy, however, is not just stating what you ultimately want but also what you wish the other side to think you want. In Syria and throughout the Arab world, the idea is clearly held that Israel is not willing to strike too hard as to bring down the Assad regime. In turn, this emboldens that regime to strike hard at Israel, knowing it has little or nothing to fear. That security should be taken away from the Damascus regime.

Clearly, Israel does not want war with Syria. Yet the whole concept of deterrence is to make clear to the Syrians that Israel is not afraid of war and that Syrian support for terrorism against Israel will have real and costly consequences. Without this fear, there is no deterrence. And without deterrence war–either directly with Syria or with Syria’s clients in Lebanon–is far more likely.

The weakness of Syria should also be a factor in Israeli thinking. Despite the possibility of renewed Russian aircraft sales, Syria’s military is badly outdated. A lot of the regime’s threats and use of terrorism is a bluff, formulated precisely to distract from that fact. The Syrian regime has no great power ally and cannot depend on a single Arab government.

Of course, the one international asset Syria enjoys is its alliance with Iran. Yet especially in the period before Iran obtains nuclear weapons, Israel can and must press Syria hard–verbally and even covertly at regular intervals; materially if events require it.

This leads us to the second point. It could not be more obvious that the current Lebanese government is not really an enemy of Israel. While it might be incapable of making peace, it would prefer a quiet border and no conflict. The main enemy of the Lebanese government is not Israel but rather Iran and Syria. Whether or not officials in Beirut say this openly, this is certainly what they think. The same goes for Hizballah, which is the main threat to take over the government.

Given the fact that the vast majority of Christians, Druze, and even Sunni Muslims do not want to participate actively in the Arab-Israeli conflict, their suffering in future clashes in that quarrel should be limited. Anything that weakens the Lebanese government and society is against Israel’s interests.

Obviously, of course, this does not include direct strikes against Hizballah but there should be no such attacks against the Lebanese infrastructure, aside perhaps from roads being used as part of Hizballah’s military effort. To hold the Lebanese government responsible for Hizballah–when it would love to rein in that group but cannot do so–is sheer folly.

It is clear also that Hizballah is not highly responsive to rational calculations of the strategic balance or to the infliction of material damage. Certainly, destroying its military equipment and killing its troops can be most effective. But material damage inflicted even on its supporters is welcomed by Hizballah as a means of mobilizing them and even making them financially dependent on an organization well-funded by Damascus and Tehran.

If, therefore, Israel is going to force a state actor to pay the price in order to give it an incentive to rein in Hizballah the proper address is Syria.

There is another important factor here which suggests holding Syria, rather than Lebanon to account. International diplomacy and public opinion has become an important force in shaping regional issues. This situation was central to the 2006 Israel-Hizballah war when there were tremendous demands and heavy pressures for Israel to stop operations in and against Lebanon.

In the event of a Syrian-oriented response, however, such reaction and pressures would probably be much less. Unlike Lebanon, Syria would not be seen as an innocent victim able to muster sympathy. Attacks on Syrian government, military, and even strategic facilities would be less likely to involve civilian casualties. And while Israel has something political to lose by alienating Lebanese, there are no such considerations regarding Syria. Given the fact that peace with Syria is simply not a possibility–a fact that should be clear for anyone going beyond the most superficial level of solely English-language rhetoric from Damascus–there is nothing to lose on this front either.

To rebuild Israeli deterrence requires a proper degree of credible threat against those inciting, planning, financing, and equipping attacks on Israel. This should be directed against those forces which are both implacable enemies and which have to take into account material losses. If deterrence must turn into implementation, the guns should be pointed in the right direction. Let the Syrian rulers tremble where now they swagger.

Barry Rubin is Director of the Global Research in International Affairs (GLORIA) Center, Interdisciplinary Center university. His latest book, The Truth about Syria was published by Palgrave-Macmillan in May 2007.

Posted by Ted Belman @ 10:21 am |

Heeding the lessons of the past

by David Isenberg | July 4th, 2006

Albert Einstein once defined insanity as doing the same thing over and over again and expecting different results. In that regard it is worth noting the actions of some of Congress regarding the four letter word starting with I; no not Iraq, the other I, Iran.

One might think, after all the news about Administration lies and deception about what the U.S. said about Iraqi WMD that members of congress would be, shall we say, a bit cautious about accepting at face value what the executive branch now says about Iran’s intent to go all out for nuclear weapons. Indeed, you might think that but you would be wrong.

Despite the fact that even senior members of the military are increasingly antsy about the prospect of attacking Iran, as Seymour Hersh’s latest New Yorker article details, even the most superficial perusal of the record shows that the average congressman and senator still prefers to play to the crowd.

H. CON. RES. 341 condemned the Government of Iran “for violating its international nuclear nonproliferation obligations.â€Â 

H. R. 282, introduced April 27, 2006, holds the current regime in Iran accountable for its threatening behavior and support a transition to democracy (can you say regime change�) in Iran.

These are not useful, especially when the United States is actually, finally, trying to diplomatically negotiate with Iran over its nuclear program.

That is why it is so heartening to see a few signs of sanity here and there. For example, on June 8 Congressmen Kirk and Andrews introduced H. Con. Res. 425 expressing the sense of Congress that the crisis regarding Iran’s nuclear program should be resolved primarily through diplomatic means.

On June 19 Sen. Reid introduced S. 3536 to ensure oversight of intelligence on Iran. One particular provision merits notice, as it reflects congressional experience with past executive branch interference with the intelligence community in respect to Iraq. Section C requires the Director of National Intelligence to submit to Congress a report on the process for vetting and clearing statements of Administration officials that are drawn from or rely upon intelligence.  Notably, the report must describe how significant misstatements of intelligence that may occur in public statements of senior public officials are identified, brought to the attention of any such officials, and corrected.  In light of what we know now about White House pressure on the CIA with respect to Iraq, prior to the 2003 U.S. invasion, this might be thought of the anti-Dick Cheney clause. 

Even more direct was the resolution introduced back in April by Rep. Peter Defazio. Res. 391 expressed the sense of Congress that the President should not initiate military action against Iran with respect to its nuclear program without first obtaining authorization from Congress.

Given the administration’s tortured logic regarding their supposed right to unilaterally undertake military action it is downright refreshing to see a member of Congress with enough spine to actually stand up for the Constitution. DeFazio’s legislation noted:

Whereas the President further argues that previous unilateral actions by presidents of both political parties add credence to this interpretation of the Constitution;

Whereas in reality, nothing in the history of the `Commander-in-Chief’ clause suggests that the authors of the provision intended it to grant the executive branch the authority to engage United States forces in military action without any prior authorization from Congress, except to allow the President to repel sudden attacks and immediate threats;

Resolved by the House of Representatives (the Senate concurring), That Congress–

(1) strongly believes initiating military action without congressional approval in response to Iran’s nuclear program does not fall within the President’s `Commander-in-Chief’ powers under the Constitution;

(2) rejects any suggestion that Public Law 107-40, the authorization of force resolution approved in response to the terrorist attacks of September 11, 2001, explicitly or implicitly, extends to authorizing military action against Iran over its nuclear program;

(3) rejects any suggestion that Public Law 107-243, the authorization of force resolution approved by Congress to go to war with Iraq, explicitly or implicitly, extends to authorizing military action against Iran over its nuclear program; and

(4) strongly and unequivocally believes that seeking congressional authority prior to taking military action against Iran is not discretionary, but is a legal and constitutional requirement.

Most recently the Senate voted 99-0 to adopt an amendment by Joseph R. Biden, Jr. to the Defense authorization bill endorsing the president’s efforts to use diplomacy in resolving the crisis over Iran’s nuclear program. The Senate earlier rejected 45-54 an amendment by Sen. Rick Santorum setting conditions for continuing sanctions against foreign governments and companies investing in Iran’s energy sector and authorizing $100 million to promote democracy in Iran.

Maybe, this time around, Congress is actually heeding the lessons of the past. One can only hope.

Afternoon Barkin’ Good Gossip

- Justin Timberlake is bringing BBQ back - Just Jared

- Suri is hitting the bottle! No last name needed even at one year old - Pop Sugar

- Kelly Rowland is so thirsty she fell out on stage - Dlisted

- Lindsay Lohan is sober and out of rehab - The Superficial

- Michelle Pfeiffer and her sister Dee Dee together in a rare shot - Janet Charlton’s Hollywood

Jon Lovitz beats up Andy Dick - The Superficial - www.thesuperficial.com

Writing by Chris on Tuesday, 17 of July , 2007 at 6:49 pm

Andy Dick deserves and ass kicking in general, but making fun of Phil Hartman? He should be dead.

Jon picked Andy up by the head and smashed him into the bar four or five times, and blood started pouring out of his nose.” Lovitz told Page Six, “All the comedians are glad I did it because this guy is a [bleep]hole.”

http://thesuperficial.com/2007/07/jon_lovitz_beats_up_andy_dick.php

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It’s A Bird, It’s a Plane…It’s The Superficial Friends!

Thu, 04/05/2007 - 11:45am story by GiggleSugar

The superhero group The Superficial Friends comprising Lindsay Lohan, Paris Hilton, Nicole Richie, and the Olsen Twins, find themselves in this episode lured into the lair of diabolical fanboy Harry Knowles, who first threatens to write a bad review of LiLo’s latest film, and then reveals he just wants to turn them into love slaves. How do they get out of it? Nicole choke holds one bad guy with her thighs, LiLo’s breasts beat up another guy, and one of the Olsens turns into Bob Saget. Where has this crazy cartoon been my whole life?



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